A Visionary Leader in UX/UI & Digital Transformation

Mister Abraham (Abraham T Thomas) is a globally recognized UX/UI design leader, digital strategist, and innovator with over 18 years of experience in user experience research, design strategy, and digital transformation. His work has redefined digital interactions across global enterprises, financial institutions, and technology companies by creating intuitive, high-impact solutions that drive business growth and enhance customer engagement.

An award-winning UX strategist, Abraham has led the design and development of enterprise web applications, fintech platforms, and mobile experiences that have transformed industries. His leadership in UX research, accessibility, and data-driven design has influenced how businesses leverage digital technology to create meaningful user experiences.

Trusted by Leading Global Enterprises & Organizations

Collaborating with Industry Giants

Mister Abraham has worked with some of the world's most recognized enterprises and organizations, driving UX transformation and digital innovation. His expertise has shaped digital experiences for leading companies in banking, fintech, telecom, enterprise technology, and public sector solutions.

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Professional Experience with Global Organizations

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  • Wells Fargo

  • European Union (EBTC)

  • Tech Mahindra

  • BBC, United Kingdom

  • National Australian Bank

  • British Telecom

  • Sunrise Communications AG, Switzerland

  • Securities and Exchange Board of India (SEBI)

  • Melbourne Airport Authority

  • Guardian Life Insurance, US

  • MLC Life Insurance (Australia)

  • UnitedHealth Group

  • Enterprise Europe Network (EEN)

  • EUROCHAMBRES

  • Aptara Corp

  • Humana People to People Org

  • Inventiv Advertising

  • Wilhelmsen

  • European Business Group (EBG)

  • Indo-French Chamber of Commerce (IFCCI)

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Key Projects & Contributions

Pioneering UX Strategies in Industry-Defining Projects

Mister Abraham has played a key role in delivering high-impact UX solutions across banking, fintech, telecom, AI, and enterprise applications. Below are some of his most notable projects:

Digital Transformation for Corporate Investment Banking Apps - Wells Fargo

📌 Challenge: Wells Fargo’s capital markets portfolio management applications required a modernized user experience, aligning with industry best practices while ensuring seamless collaboration across product, engineering, and business teams. The challenge was to standardize UX workflows, enhance accessibility, and optimize design processes to support complex financial data interactions while improving overall usability and efficiency.

📌 Solution: Designed and implemented a scalable design system within three months, leveraging an existing JavaScript component library to ensure full adoption by the development team. Established accessibility-compliant design standards to align with financial industry regulations. Developed componentized design assets, enabling rapid prototyping and iterative design workflows. Led the transition of a 90+ member team to a Figma/FigJam-based workflow, fostering real-time collaboration, structured feedback loops, and seamless handoff between UX and engineering teams.

📌 Impact: Increased design efficiency and team adoption, reducing development bottlenecks and accelerating product iteration cycles. Improved cross-functional collaboration, enhancing alignment between UX, engineering, and business stakeholders. Standardized UX workflows across capital markets applications, leading to better usability, faster deployment, and a more cohesive user experience for financial portfolio management solutions.

AI-Based Chatbot UX – National Australian Bank (Fintech & AI)

📌 Challenge: Banking chatbot lacked intuitive conversational experience.
📌 Solution: Researched and designed AI-powered interaction flows.
📌 Impact: Increased customer engagement and self-service efficiency by 45%.

Mobile Banking App Redesign – British Telecom (Telecom & Fintech)

📌 Challenge: Low customer retention and poor UX in the legacy app.
📌 Solution: Conducted usability testing, redesigned the UI, and improved onboarding.
📌 Impact: User adoption increased by 40% within six months.

TV Licensing Field Agent Web App – BBC UK (Public Sector & Telecom)

📌 Challenge: A government-backed platform lacked an optimized field UX.
📌 Solution: Designed an intuitive field agent application for efficient TV licensing enforcement.
📌 Impact: Operational efficiency improved by 25%, reducing administrative burden.

European Technology Experience Center (ETEC) – European Union

📌 Challenge: Needed an immersive platform for technology collaboration.
📌 Solution: Developed an intuitive UX framework for an interactive European tech transfer platform.
📌 Impact: Enabled seamless collaboration between European and Indian businesses.

The Journey of Innovation & Impact

From his early career in graphic design and brand communications to leading complex UX transformations for multinational corporations, Mister Abraham has been at the forefront of human-centered design, digital innovation, and enterprise user experience strategies. His expertise spans:

  • User Experience Research & Design Thinking

    Creating seamless, research-backed, and accessible digital experiences.

  • Enterprise UX & Digital Transformation

    Redesigning fintech and corporate banking platforms for enhanced usability and efficiency.

  • Design Systems & Scalable UI Frameworks

    Building cohesive Figma-based design systems and UX standards for large-scale applications.

  • Strategic UX Leadership & Mentorship

    Conducting workshops, mentoring designers, and influencing product roadmaps globally.

  • AI & Data-Driven UX Innovation

    Integrating AI-powered UX enhancements and analytics-driven decision-making.

  • Cross-Industry UX Strategy & Brand Experience

    Enhancing digital branding, product identity, and seamless multi-platform experiences across fintech, telecom, and enterprise solutions.

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Notable Achievements & Industry Recognition

  • 🏆 Golden Spoke Award – UX Leadership, Wells Fargo (2022)

  • 🏆 Tech Mahindra Star Award – Innovative Solution of the Year (2017)

  • 🏆 Winner – Guardian Life Insurance Hackathon, USA (2017)

  • 🏆 Winner – MLC Life Hackathon, Australia (2017)

  • 🏆 Winner – Appify5050, Tech Mahindra, 2017

  • 🏆 Winner - Lions International Peace Poster Contest, Lions Club, 1999

  • 🏆 Winner - Multiple State & National-Level Design Competitions

  • 🏆 Recognized as a RISEonator – Tech Mahindra (2017-2018)

  • 🏆 Winner – Multiple Spotlight & Appreciation Awards (2016–2025)
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Beyond his corporate contributions, Mister Abraham is an active speaker, mentor, and UX community advocate, sharing his insights on digital transformation, user research, and design leadership. His thought leadership and mentorship programs have empowered emerging designers and professionals to excel in UX/UI design and digital innovation.

Driving the Future of UX/UI & Digital Experience Design

Mister Abraham’s impact extends beyond enterprise UX—he is committed to shaping the future of digital experiences through:

🔹 Speaking Engagements & Thought Leadership – Presenting at UX conferences, industry panels, and leadership summits.

🔹 Mentorship & UX Training Programs – Guiding the next generation of designers and UX professionals.

🔹 Enterprise Digital Strategy & Innovation – Helping organizations optimize user engagement through UX-driven business strategies.