Wells Fargo
Senior Assistant Vice President / Sr. Software Engineer (UX & Digital)
Duration: Sep 2020 – Present
Industry: Banking & Financial Services | Focus: Capital Markets, AI in Data Analytics, Enterprise UX
🏆 Golden Spoke Award 2022 – UX Leadership
Key Contributions:
✔ Leading UX for Digital Transformation of Corporate Banking and Investment Portfolio Applications, enhancing investment decision-making capabilities.
✔ Developed scalable UX design system, streamlining collaboration across a 90+ member team.
✔ Spearheaded migration of UX design processes in-house, optimizing workflow efficiency and reducing dependencies.
✔ Conducted UX workshops, heuristic evaluations, and accessibility audits to enhance usability and compliance.
✔ Improved workflow automation, reducing manual effort in design handoff and development cycles.
Tech Mahindra
Lead - UX Design & Research
Duration: Feb 2016 – Sep 2020
Industry: Digital Consulting & Enterprise UX | Focus: AI, Telecom, Finance, SaaS
🏆 Star Award 2017 – Innovative Solution of the Year
Key Contributions:
✔ Delivered UX strategy and UX research for enterprise applications in fintech, telecom, and emerging digital products.
✔ Developed scalable UX frameworks and design systems, ensuring consistency and efficiency across global teams.
✔ Conducted UX workshops, UI/UX audits, usability testing, and accessibility assessments for enterprise products.
✔ Key Projects:
• National Australian Bank (NAB): Designed AI-powered chatbot NEXA
• British Telecom: MyBT Self-care Mobile App
• Sunrise Communications AG (Switzerland): MySunrise App & Business Portal
✔ Hackathon Winner: Guardian Life Innovation Challenge (2017), Appify5050, and MLC Life Hackathon (Best Use of Modern Tech).
European Union
IT & Marketing Communications Officer, European Business & Technology Centre (EBTC)
Duration: Jun 2010 – Feb 2016
Industry: International Business, Trade, & Technology | Focus: Digital Platforms, Branding
Key Contributions:
✔ Managed branding, digital strategy, and online marketing for EU-India business & research collaborations.
✔ Developed a Technology Transfer Platform for promoting European clean technologies in India.
✔ Led digital campaigns and event branding for Enterprise Europe Network (EEN), Eurochambres, and European Commission projects.
✔ Conducted UX research and usability studies in partnership with European institutions to develop a technology transfer web application.
✔ Directed corporate branding, promotional campaigns, and UI/UX initiatives for various EU business projects.
UnitedHealth Group
Sr. Web & Graphic Designer
Duration: Mar 2008 – Jan 2010
Industry: Healthcare, Corporate Branding | Focus: Digital Communications, Visual Design
Key Contributions:
✔ Developed brand communication and corporate identity designs for Optum Health, Ingenix, and UnitedHealth Care.
✔ Designed marketing materials, advertising assets, corporate publications, and internal branding collateral.
✔ Created digital storytelling strategies for advertising campaigns.
Acindo Group
Sr. Web & Graphic Designer
Duration: Dec 2009 – Jun 2010
Industry: IT & Digital Services | Focus: Web & UI/UX Design
Key Contributions:
✔ Designed and developed UI/UX for web platforms and mobile applications.
✔ Led creative direction for digital branding and marketing collateral.
✔ Managed client communication and project management for design initiatives.
Early Career (2005 – 2008)
UI/UX & Graphic Design Foundations
Industry: Advertising, Publishing, Design | Focus: Branding, Campaigns, UI/UX
Humana People to People (HPPI) – Graphic Design Officer (Mar 2007 – Mar 2008)
✔ Designed visual assets, presentations, and marketing materials for non-profit projects.
✔ Managed event branding and campaign promotions.
Aptara Corp. – Sr. Web & Graphic Designer (Mar 2006 – Mar 2007)
✔ Designed content for print & digital media.
✔ Led template development, workflow management, and UI/UX design for publishing solutions.
Inventiv Advertising Pvt. Ltd. – Visualizer/Web Designer (Jul 2005 – Mar 2006)
✔ Developed branding, print advertisements, and website designs.
✔ Designed Firefox Bikes’ branding campaigns.
✔ Managed animation, typography, and multimedia campaigns.